Your Nurse

Apr 26, 2024

Overview

A trust-first healthcare website for in-home nursing services in India

The Challenge

Your Nurse provides professional in-home nursing care across Arunachal Pradesh, with a mission to make quality healthcare accessible to families in remote and underserved areas.

They needed a clear brand identity and a digital presence that would immediately build trust, feel calm and professional, and be easy to use for elderly patients, caregivers, and families alike. The platform also had to make requesting nursing services simple and stress-free.


Our Approach

We focused on clarity, trust, and accessibility.

We designed a clean, mobile-friendly website using a soft gray and blue color palette to communicate care, reliability, and professionalism. The layout was intentionally simple, with clear service explanations and an easy contact flow so users of all ages could navigate the site without confusion.

Mobile usability was treated as a priority, ensuring families in remote areas could access the service easily from their phones.

SEO was built into the foundation of the site, targeting high-intent healthcare and nursing-related keywords specific to the region.


Key Features

Trust-Focused Website Design
A calm, professional visual system designed to reassure patients and caregivers.

Clear Service Communication
Simple explanations of nursing services, written for non-technical users.

Easy Contact & Booking Flow
Straightforward contact section to request in-home nursing support without friction.

Mobile-First Experience
Optimized for all devices, especially mobile users in remote locations.

SEO-Optimized Structure
Built to rank for local and service-specific healthcare keywords.


The Result

The website quickly became a reliable discovery and trust channel for Your Nurse.

  • Consistently ranks in the top two Google search results for related keywords

  • Improved trust and credibility among families and caregivers

  • Increased inbound service inquiries through the website

Your Nurse now has a digital presence that supports its mission and helps families access care when they need it most.


Tech & Build Highlights

  • Custom brand-aligned website design

  • Mobile-responsive layout

  • SEO-first content structure

  • Simple backend for easy updates

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